AUDI Mobile Game Site

The Audi Q2 targets at young urban customers as its strategic segment. The global concept was #Untaggable, which meant the best things in life are impossible to label. In order to catch the attention of this young segment, a gamified mobile site was built to engage with this mobile-first generation. In 4 immersive maps of popular Hong Kong locations, participants could race to cruise the Audi Q2 to own various #hashtag letters at their fingertips.