2025 National Games
Organised by the General Administration of Sport of China once every four years, the National Games of the People’s Republic of China (NG) is the country’s highest-level and largest national multi-sport event. The 15th NG will be held in Guangdong, Hong Kong and Macao from 9 to 21 November 2025. Elite athletes from different provinces, municipalities and special administrative regions will gather in the three places to vie for top honours in different events.
Outdoor Advertising
National Games MTR Campaign
Proud to lead promotions for the 15th National Games! 🎉 Hong Kong-themed MTR ads showcase our vibrant culture, boosting community spirit. Thrilled with athletes' successes—keep supporting Team Hong Kong!
Experiential Roving Exhibitions
Directed the creative vision and managed contractor execution for the multi-city National Games Roving Carnival. This involved orchestrating complex 3D spatial design and layout planning for diverse experiential zones (e.g., interactive e-sports, hands-on workshops, and dedicated performance stages), ensuring seamless visitor flow and immersive public engagement.
National Games GOAL’n GO
Immerse yourself in the spirit of the National Games and embrace the interactive thrill with “National Games GOAL’n GO”. This engaging AR experience blends education and entertainment across eight unique National Games Routes, transforming your journey to competition venues into a playful, citywide adventure.
1.Mini Game
Featuring lifelike scenes and dynamic sound effects in the eight action-packed AR mini-games, the excitement of the Games is right at your fingertips.
2.Joyful Interaction
Interact with the Mascots in AR to snap a selfie or film a fun video together. Then share it right away and make your National Games memories stand out.
3.Quick Quiz
Take the AR trivia quizzes to test your sports savvy about the Games’ history, star athletes’ anecdotes, and competition venues’ features. Play, learn, and level up your National Games know-how.
4.Encyclopedia
AR information panels are bursting with fun facts about the Games and local landmarks. Simply tap to browse the details!
Official Franchised Product Store
Did you catch the game?It was epic!
Thrilled to share my dual role at the National Games! Beyond leading creative strategy, I also served as an Official Photographer, capturing the intense action and spirit of the event. A rewarding experience blending creativity and on-the-ground execution! 📸
